In 2011, smartphones were a novelty, not a necessity. Our client, OnlinePizza.se, Sweden’s largest online food platform, wanted to be at the forefront of this change. The challenge? Building the very first mobile food delivery app in Sweden. Read about our food delivery app development for OnlinePizza.se.
Our Solution
Techtinium embraced the mobile-first approach and developed a user-friendly app that allowed pizza lovers to browse menus, order food, and track deliveries – all from the convenience of their smartphones. This is not any simple application! The app leveraged several innovative features:
Payment gateway to make payments directly through the app.
Real-time order tracking for peace of time.
Detecting user location automatically and delivering to the correct address.
Sharing ordering experience on social media driving further customer acquisition.
Features We Built For OnlinePizza.se
- Smart Reordering by remembering user preferences, past orders, one-click reorder options, and creates a "usual" menu based on past behavior.
- Pizza Customization Assistant guiding users in choosing crust, sauce, and toppings, with dietary and trendy recommendations.
- Messaging system to chat between buyer and the driver.
- Multi-modal Delivery Options offering various delivery options besides car (e.g., bike for faster deliveries in some areas).
Tech Impact
This application was a game-changer and revolutionized the Swedish food delivery landscape-
- Catered to the growing mobile user base providing accessible ways to order food
- Features like mobile payments and order tracking shaped standards for online food ordering apps
- Solidified onlinepizza.se’s position as a leader, paving the way for its future acquisition by Delivery Hero, a global giant.
The Result
After its beginning in 2005, OnlinePizza.se became in largest online food ordering platform in Sweden, with over a thousand restaurants and hudereds of thousands of consumer customers.
Since 2012 OnlinePizza is a part of Delivery Hero – the world’s largest network of online food ordering sites, operating in 38 countries and with over 200,000 restaurant partners and 2000 employees global.
As the pioneers of developing an online food delivery mobile application in Sweden, this project highlights our foresight and technical expertise in creating a groundbreaking app that revolutionized the online food delivery landscape in Sweden and beyond.
By recognizing the potential of mobile technology, we positioned ourselves for long-term success.
